Young creatives "come back for pleasure"

I almost forgot to mention this little gem. The Cannes Lions, Shots magazine and the City of Cannes ran a competition for a campaign to encourage visitors to come back to Cannes. The fun part was they were given a super-duper Nokia phone and Apple editing software and told to come back in three days with the film. The winners, Roos de Kok from Cygnus X-3 and Liat Azulay of Euro RSCG, focused on businessmean "rather than the more glamorous part of the brief".

I'll leave you to discover the film on Shots, with the full article here.