MIPCOM Mobile and TV awards on Second Life

There's nothing like practicing what you preach. MIPCOM has been championing new media for some time now. For the third time the event will host the Mobile and TV Awards for innovative programming in "cross-media" formats. What's new this year is that they are showcasing the event on the online game Second Life.
Categories include:

1. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet:
Drama
2. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet:
Comedy
3. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet:
Lifestyle/Music
4. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet:
Factual
5. Best Cross Platform & interactive Mobile TV Format
6. Best Made-for-Mobile TV or Film Channel
7. Best Mobile service for Social Community & User-Generated Content
8. Best Short Film originally Created or Repurposed for Mobile
9. Best Film shot on a Mobile Device

The nominees will be announced in September. Check back for details. MIPCOM will be held October 8-12.