Entertainment Master Class launches at Cannes

TV is set to remain the most important entertainment format for some time - and certainly if the Entertainment Master Class has anything to do with it. Launched during MIPCOM, this event is intended as a launch pad for new TV production and direction talent. The international format academy is an initiative of the Potsdam-based Erich Pommer Institut and offers worldwide unique training for the development, production, marketing and distribution of programme formatting for entertainment television.

At the opening reception, ITV entertainment boss and member of the EMC Advisory Board, Paul Jackson said: “With the television format business now officially worth billions of dollars worldwide, you could say we are long overdue in having a properly accredited academy where experts in the field can pass on their knowledge and insights on how the business runs. The Entertainment Master Class is the right idea at the right time.”

See Entertainment Master Class for details.